What Is Bounce Rate And How To Reduce It – SEO Guide 2021

What is the bounce rate?

An increase occurs when a user visits a page on the website and leaves the site without opening another page. Bounce rate is the percentage of users who visit a website and leave the site without opening another page.
What should be a good bounce rate?
The less you do the better!

But you would like to know how much? Well, the Bounce Rate be different by type of website:

• 80% + is very bad
• 70 – 80% is poor
• 50 – 70% is average
• 30 – 50% is excellent

Overall, the value of online growth is higher. This is because visitors first search for content and leave the blog if they don’t find the information they need.

How to Reduce Bounce Rate?

It is very good that you work hard to improve the search performance of your website. Of course, we must also focus on maintaining the value of land development.
The amount of money is huge. This indicates a problem with your strategy: you may not be able to attract visitors or you may not have user experience on your site.

How to find Bounce Rate?

• You can check your website’s Bounce Rate and track bounce rate by logging into a Google Analytics account. As you can see in the screenshot.
• Behavior then All Pages then Bounce Rate
• Acquisition then Channels then Bounce Rate
• Acquisition then Source/Medium then Bounce Rate
• Acquisition then AdWords then Campaigns then Bounce Rate

1. Fasten your website

Fast loading provide the visitor a great user experience.
No one wants to visit a fast loading website. If your website loads slowly, visitors will quickly leave your website. As a result, the number of web pages will increase.
Also, speed of action is Google’s standard. As a result, fast-moving websites are at the forefront of Google search.
That’s why improve the loading speed of it’s important for your website. Here are some quick tips to improve site loading speed

• Upgrade to php 7.2
• Optimize Your Image Size
• Keep only useful plugins
• Delete Unwanted Media
• Minify CSS and JS Files
• Use good Cache plugin
• Minimize Redirects
• Use the Lightweight theme.
• Use a CDN.
• Use a good web host.

2. Improve the quality of your content

• The biggest reason for high bounce rate – lack of quality content
• If your content will not be useful, then visitors will leave your site immediately so write useful content.
• Always write something of special quality. Also, your articles are appealing so people can enjoy and read your content.

Quick Tips for Writing Quality Content:

Content Length – Your article should be at least 1000 words and should be well explained. Long content ranks well in search engines.
Don’t overuse keywords – this makes your content unnatural and leads to a bad user experience for the reader. Keep keyword density 1.5% – 2% in your content. Also, use the related keyword along with the main keyword in your content.

Write a catchy title: After writing the article, optimize the title well. Because more than 50% to 60% of people first see the post title and then click on it. Always add your focus keyword to the tile.

Optimize Meta Description: This is a short description of your blog post that appears under the title in the search result. Add your focus keyword to it as well.

Keep the paragraph short: Long thick paragraphs frighten the reader. Readers like short and clean paragraphs more. So always try to keep your paragraph short.

3. Use Related Posts

• If you want to keep visitors to your site for a long time, related articles can help you a lot.
• Connected posts are often posted at the end of the content.
• If you are a WordPress user, there are many plugins in the WordPress repository that can help you add related posts to your site.

4. Keep Your Blog Clean and Simple

Keep your blog design simple and clean. The colorful site distracts the reader’s attention. Choose a clean and responsive theme for your blog/website.
People will not focus too much on fonts. They will simply opt-out of your blog (no matter how good your content).Use a font that the visitor can easily scan.

5. Open External Links in New Tabs / Windows

• You link to another website – that’s great. This makes your content more useful. They will simply opt-out of your blog (no matter how good your content).
• Linking with high quality external links is good for SEO. But if you don’t open them in new tabs / Windows, visitors will leave your site.
• Therefore, always open the external link in a new tab / window. This strategy helps to reduce the bounce rate of your website to a great extent.

6. Fix Broken Links on Your Site

• Broken links greatly affect the user experience. By fixing them, you can reduce the bounce rate and also improve the visitor’s user experience.
  When you move or delete any page of your website, a broken link problem arises. When visitors click on this link, they see a 404 page error not found.
• But don’t be afraid of WordPress. org has a free Broken Link Checker add-on to help fix broken links on your blog. This plugin automatically fixes the nofollow tag for broken links so that search engines do not follow them.

7. Check Cross-Browser Compatible

• Check out Cross-Browser Compatible for your site. It is very important. Assuming your favorite browser is Chrome, this does not mean that your visitors are using the same.
• If you open your site in Internet Explorer, your site Broken will appear. Here below I have given two tools using which you can check that your site looks great in all browsers.

8. Internal Link

• Internal linking not only improves your website SEO and page views, but it makes your content more useful for visitors and also helps in reducing the bounce rate. Connecting one page to another on the same domain is called internal linking.
• Add fewer and more relevant links to your blog post and articles. Excessive and irrelevant links can actually have a detrimental effect on SEO and dropout rates.

9. Show Ads Carefully on Your Site

• If you are placing ads on your site, then try to place them in the right place.
• But many sites show a lot of ads to make money that slows down their site and distracts the reader’s attention – especially popup ads. This greatly affects the bounce rate.
• If you use popup ads on your site, it redirects the visitor to another URL. And such Ads visitors do not like it at all.

10. Make Your Site Responsive

• Is Your Site Responsive? When visitors come to your site from their mobile, does it look perfect in their mobile?
• If your site will not show up perfectly in mobile, then visitors will leave your site immediately. This will increase your bounce rate.
• You can use the Mobile Testing Tool developed by Google to check whether your site is mobile friendly or not. If your site is not mobile friendly, then you need to install a Responsive WordPress theme on your site. To Get Best Computer Repair Services in Mumbai Visit Our Website.